A*Rongda Jiangjiu - Chenniang 53% abv 50cl

Rongda Jiangjiu Aged Chenniang is a high-end Maotai-flavor liquor under the Rongda Jiangjiu brand. 

1. Brewing Craftsmanship

It adopts the traditional Kunsha Maotai-flavor liquor brewing process "12987", which refers to a 1-year production cycle, 2 times of grain feeding, 9 times of steaming, 8 times of fermentation, and 7 times of wine extraction. On this basis, it innovatively uses the unique "6+15+20" formula: 5-year-old aged liquor as the base liquor, supplemented by 15-year-old aged liquor to enhance the taste and 20-year-old aged liquor to enrich the aroma, endowing the liquor with a mellow and full taste and a unique fragrance.

2. Taste Characteristics

It tastes mellow, soft and delicate on the palate with a long aftertaste, featuring the traits of "fine but not greasy, fragrant but not overpowering, soft but not short-lived". It allows quick sobering up without causing a headache and offers high cost-effectiveness.

3. Brand Positioning

Positioned as a high-end Maotai-flavor liquor, it focuses on the concept of "craftsmanship with ingenuity, light luxury and smoothness", emphasizing the advantages of the core production area and the inheritance of traditional craftsmanship. In brand marketing, it prioritizes quality and service, and enhances consumer loyalty through the "Three Hearts" strategy (quality that impresses the heart, communication that touches the heart, and service that moves the heart).

4. Market Performance

Since its launch in 2020, it has risen rapidly to become a dark horse in the Maotai-flavor liquor industry. It has won the title of "One of the Four Legendary Maotai-flavor Liquor Brands in Maotai Town" and its brand value has exceeded 7.852 billion yuan. It has in-depth cooperation with 7 major China domestic liquor chain brands, and expands its influence through celebrity live-stream recommendations and cross-border marketing.

5. Packaging and Design

 The interlocking lotus patterns wrap around the bottle, perfectly integrated with the cloisonné craftsmanship, presenting an artistic experience of elegance, magnificence and prosperity.

6. Applicable Scenarios

It is suitable for scenarios such as personal consumption, gift-giving and business banquets, and has both collection value and drinking experience.